My core value is not just managing ad campaigns, but fundamentally improving online businesses. My experience spans the full spectrum of digital marketing, including SEO audits, content writing, affiliate marketing, Programmatic, social media content strategy, and influencer marketing, in addition to paid campaigns. Over the last six months, I have focused on enhancing local e-commerce brands in the natural cosmetics sector. I managed monthly budgets between €7,000 on Meta and €30,000 on Google Ads and Meta, where I achieved significant results through Performance Max, Advantage campaigns, and advanced audience segmentation. Key achievements include:
- ROAS 4%
- Conversion rate 2%
- 130% profit increase after the first month
My key strength is a hybrid approach that combines both strategic and practical expertise. Beyond campaign creation and optimization, I perform deep analytics to make informed decisions for continuous improvement. I use advanced tools such as Google Analytics, Explorer Reports, Looker Studio, RedTrack, and Metorik. I also leverage Make (Integromat) for process automation and campaign efficiency. My experience with CMS systems like WordPress and Elementor, along with various digital project management tools, allows me to effectively lead projects and team communication. I am confident that my hybrid experience, proactive testing of the latest ad types, and ability to identify problems and opportunities through deep performance analysis can bring significant value to any digital initiative.
Performance Digital Marketing Expert
Herbalia, Ovotaris, Cards Print
April 2025 – September 2025
- Analyzed and optimized paid campaigns across Google Ads, Meta Ads, and TikTok.
- Conducted funnel analysis and performance reporting.
- Tested all types of Advantage campaigns.
- Performed testing and analysis of customer segments.
Digital Marketing Strategist
Akord Dental
July 2024 – December 2024
- Consulted on and implemented digital marketing strategy, including technical, on-page, and off-page SEO audits.
- Set up and optimized social media paid campaigns, developed and tested target audiences, and managed copywriting.
- Developed and implemented automation processes for blog writing, social media, and email campaigns.
Digital Marketing Strategist
Lucia Clinic
January 2024 – May 2024
- Provided digital marketing consultation for a multichannel strategy.
- Conducted comprehensive SEO audits (Technical SEO, On-Page SEO, Off-Page SEO).
- Resolved web hosting-related issues.
Senior Growth Strategist
Oddbytes
August 2022 – December 2022
- Audited desktop and mobile campaigns.
- Mentored middle management and team members on strategic approaches, SEO, attribution models, and mobile success metrics.
- Developed user acquisition strategies and optimized Google, Yahoo, App Search, Bing, and Affiliate campaigns.
- Provided regular reports and updates to stakeholders.
Brand Awareness Campaign Lead
Astra Anti Trafficking Actions
March 2022 – March 2023
- Developed and implemented offline and online brand awareness strategies.
- Led and coordinated a team of web designers, graphic designers, copywriters, and artists.
Head of Performance and Growth
2B Art and Toy Gallery
May 2021 – December 2021
- Developed and implemented paid acquisition strategies.
- Developed new acquisition channels in the EU, USA, and Asia.
- Managed and optimized existing channels (Facebook/Instagram app install and lead ads, Google Search, Display, App Install, Remarketing ads, Snapchat, Twitter, Affiliate networks, LinkedIn).
- Analyzed data using GA, Mixpanel, Appsflyer, Amplitude, and Branch.
- Conducted A/B testing to improve campaign performance.
Digital Performance Strategy Consultant and Analyst
Finance House
October 2020 – January 2021
- Developed and implemented paid acquisition strategies.
- Conducted performance campaign audits and strategy.
- Executed SEO audits and developed strategies.
Head of Performance and Growth
Medichome
August 2020 – October 2020
- Developed and implemented performance and growth strategies.
- Defined and set up app events and a mobile app attribution tool.
- Developed and optimized multichannel campaigns.
Head of Performance and Growth
Xapo
July 2019 – April 2020
- Developed and implemented paid acquisition strategies for LATAM and Europe.
- Managed and optimized existing channels (Facebook/Instagram app install and lead ads, Google Search, Display, App Install, Remarketing ads, Snapchat, Twitter, Affiliate networks, LinkedIn).
- Developed acquisition campaigns with external creative agencies.
- Analyzed data using GA, Mixpanel, Appsflyer, Amplitude, and Branch.
- Implemented A/B testing and App Store Optimization.
- Managed email automation campaigns with Intercom and Iterable.
- Developed custom customer acquisition reports and budgeting.
Head of Digital Marketing Acquisition Growth
Playerhunter
March 2018 – May 2019
- Developed new acquisition channels for 15 countries (DACH, SEE, Western EU).
- Improved and optimized existing channels (Facebook/Instagram app install and lead ads, Google Search, Display, App Install, Remarketing ads, Snapchat, Twitter, Affiliate networks).
- Developed campaigns to improve app engagement and retention rates.
- Analyzed data through GA and Mixpanel.
- Implemented A/B testing and third-party automation tools.
Head of Digital and Growth
Widewalls
June 2018 – February 2019
- Developed website monetization strategies for Western EU, UK, and USA.
- Created new revenue streams through Adsense, Doubleclick, Affiliate Networks, Ad networks, and SEO improvements.
- Grew user acquisition through inbound marketing, B2B cold emailing campaigns, and Facebook/Instagram lead ads.
Head of Marketing and Sales (DACH)
Viselio
December 2017 – February 2018
- Developed online and offline marketing and sales strategies.
- Grew acquisitions through SEO, Search, Display, Affiliate, Email Remarketing, Email Automation, Newsletter, Social Media Content, and Ads.
- Managed B2B and B2C strategies, A/B testing, advanced analytics, CRO, media planning, budgeting, and ROI analysis.
Digital Marketing Manager (UK)
Hyperoptic
August 2016 – December 2017
- Managed online acquisitions through SEO, Search, Display, Affiliate, Email Remarketing, and Social Media Ads.
- Conducted analytics, CRO, media planning, budgeting, and reporting.
Owner of IT Consulting Agency
Adriatic Digital
June 2016 – present
- Provides full website and digital marketing consultation services.
- Specializes in digital marketing strategy, SEO audit and implementation, growth, performance, affiliate marketing, email marketing, and AI automation.
Digital Marketing Strategist, Google Certified Professional
Atomski
March 2014 – present
- Serves as a Digital Marketing Strategist and Google AdWords Certified Professional.
- Specializes in Bing and Facebook Ads and analytics.
Digital Marketing Strategist
MyTrendyPhone
March 2011 – March 2014
- Provided digital marketing strategy for 11 Scandinavian and European online shops.
- Managed Google AdWords campaigns for over 50,000 products.
- Managed Facebook ads, social media content, and affiliate marketing.
- Managed newsletter and remarketing campaigns via Adroll and Criteo.
- Analyzed key performance indicators and managed offline marketing campaigns.
Digital Marketing Strategist
Sitel
March 2012 – June 2012
- Created, budgeted, optimized, and reported on Facebook ad campaigns.
Online Marketing Manager
Trident Media Group
November 2009 – February 2011
- Managed online marketing for www.nadlanu.com and www.mojodmor.rs.
- Created Google AdWords and Facebook ad campaigns, managed social media content, and executed link building strategies.
Owner
Globalnoselo.com
June 2006 – present
- Managed a search engine and link directory for Serbia, Montenegro, Bosnia and Herzegovina, and Croatia.
- Managed Google AdWords, Facebook Ads, social media content, and link building.
E-business Specialist – Master Professional
Faculty of Organization Science, University of Belgrade
2004 – 2008
International Course on Small and Medium Size Enterprises Promotion and Management
University Residential Center Bertinoro, Italy
February – April 2003
Scholarship provided by Italian Ministry of Foreign Affairs.
Financial Management – MA Economics
Faculty of Economics, University of Kragujevac
April 2007
Certifications
- Google Partner status
- Google Certifications
- Facebook Certification
- Programmatic Certification
