ABOUT ME

My core value is not just managing ad campaigns, but fundamentally improving online businesses. As a full-stack digital marketer with over 10 years of proven hands-on and strategic experience, I possess expertise across all digital marketing segments. From analysis and strategy development to execution and optimization, I have collaborated with numerous international businesses—from corporations to startups.

My strength lies in a hybrid approach that combines strategic thinking with operational expertise. I focus on analyzing and developing performance and growth strategies, user acquisition, executing growth tests, and making data-driven decisions. The end goal is always to acquire, engage, and retain the most relevant users to meet business goals. I have experience working with various industries, including international e-commerce, telecommunications, finance, art, and health tech startups. I hold Google and Facebook certifications, as well as Google Partner Status, which confirms my dedication and expertise.

Over the last six months, I have focused on enhancing local e-commerce brands in the natural cosmetics sector. I managed monthly budgets between €7,000 on Meta and €30,000 on Google Ads and Meta, where I achieved significant results through Performance Max, Advantage campaigns, and advanced audience segmentation. Key achievements include:

  • ROAS 4%
  • Conversion rate 2%
  • 130% profit increase after the first month 

 

Check my full CV here

Borka Majkic Mitic Full Stack Digital Marketer
Borka Majkic Mitic Growth and Performance